Thursday, January 10, 2008

The Publishing World in 2008

Several different sources passed on this interesting article by Mike Shatzkin, an industry guru (though I've never heard of him). The article, found in Publisher's Weekly, states 15 Trends to Watch this year regarding the publishing industry, and makes for very interesting reading.

The writing has been on the wall for some of the items. With Amazon's new Kindle ebook reader, and a bunch of others launched in the past few years, it's easy to predict that ebooks will increase in popularity. It's a smart move. We are becoming a gadget-driven society, and if we can these various gadgets, such as Kindle, Apple's iPhone, and the Sony Reader, to bring stories to the masses, I'm all for it.

Another interesting trend is publishers utilizing the internet to help with promotion of their authors. Of course, I believe publishers should have been more aware of web-based advertising years ago, but at least it looks as if they are finally catching up. I'll be happy to see more of a web presence in '08.

My favorite prediction is that 2008 will be "The Year of the Author". I'm all for that!

Check our Mr. Shatzkin's predictions on different aspects of the industry, and let's get reading in 2008!

Labels: , , ,