SXSW's New Think for Old Publishers

Not sure how many of you out there have heard about the sparks that flew during a panel discussion at Austin's popular South By Southwest music, film, and interactive media experience. I'll be honest, I thought SXSW was just a big music festival. I had no idea there would be panels with higher ups from Penguin and Bloomsbury.

The title of the panel "New Think for Old Publishers" gives you the gists of what the discussion was supposed to entail, but apparently, the audience took over and were very vocal about their take on how the publishing industry is embracing (or maybe failing to embrace) the role of the internet and other new media.

Here's a link via Galley Cat of some video, and a side discussion that took place on Twitter during the panel.

If you have time, check out the write up on Medialoper and BookSquare. The Book Publicity Blog has a nice wrap up with some lessons all in the publishing industry should pay attention to.

posted by Farrah Rochon @ 6:03 PM Comments: 2